Most creators are chronically undercharging because pricing isn't just a math problem—it's a mindset problem. This guide will help you break through your pricing blocks and implement value-based pricing.
Impostor syndrome around pricing, questioning your right to charge premium rates.
Key shift: Focus on the transformation you provide, not your insecurities.
Projecting your own budget constraints onto clients who may have different financial situations.
Key shift: Recognize that your clients' financial priorities differ from yours.
Believing your market has a rigid price ceiling without testing this assumption.
Key shift: Test premium offerings rather than assuming price limitations.
Feeling guilty about charging market rates because you enjoy your work.
Key shift: Fair compensation enables you to expand your impact.
Childhood messages about money that limit your pricing decisions.
Key shift: Identify inherited beliefs and consciously choose which serve your goals.
Reflection: Identify Your Blocks
Which pricing block resonates most with you?
What specific thoughts arise when you consider raising prices?
If you had absolute confidence in your value, what would you charge?